CANADIANS WHO STANDOUT – LAURETTA ENDER (69/150)
Lauretta’s passion to inspire, transform and elevate is clearly evidenced in both her business and community projects. The synergy lies in Lauretta’s ability to create networks of opportunity where women are given the tools they need to change their lives, and thereby our community, so that we can all flourish.
Lauretta Enders’ philosophy on leadership is based on passion for her work and family business. To be approachable, available, empathetic and engaged – always – are part and parcel of her personal and business standards. These elements are shared with Emerald Management and Realty Ltd.’s clients and team.
A mother of two free-minded boys, Lauretta is a collaborative leader. She works to bring people together and seeks synergy and engagement when moving ahead, whether that is building a vibrant and responsive business or inspiring engagement and action to support a variety of women’s initiatives in the Calgary community.
Strongly driven to excel, but equally interested in working with and beside her team, Lauretta leads by example and through a collaborative management style. Through this approach and value driven model supported by her and her family, Emerald has evolved into a respected management company by working to see things from the clients’ points of view and solves situations that arise in a unique, caring and timely manner.
Appreciation of her employees is key to Lauretta’s leadership style. She looks for the best qualities in her team, and allows the team members to use those qualities successfully. Encouragement and being value driven is the key to her respectful and diligent management style – for the success of all involved.
Lauretta’s passion is in supporting community programs that empower women, building connections and creating opportunities for growth and success. She has focused presently focuses this passion by championing community contribution for two women’s initiatives: HomeFront and Making Changes Association.
Lauretta’s past community involvement includes: Volunteer Outreach with Street Teams; Director with the Calgary Apartment Association (CAA); Director with the Alberta Condominium Manager’s Association (ACMA); President of the Canadian Association of Family Enterprise (CAFE); Director with the Barrier Free Committee Alberta Municipal Affairs Safety Council; President with Canadian Condominium Institute (CCI); Committee Member with Big Boys and their Toys benefiting the Sheldon Kennedy Child Advocacy Centre.
Most currently, Lauretta assists a team of community focused women with making meals for The Alex Youth Health Unit; applies her expertise in property management as a governor on the Calgary Housing Board, and finds ways to engage her two boys to give back to the community and instill the passion for volunteering with events such as the Salvation Army Kettle drive and community clothing/toy drives.
Lauretta is a co-chair on the Board of Directors for HomeFront – a non-profit organization that works with families in crisis by surrounding them with service and support they need to end the cycle of abuse and violence.
Lauretta is committed to opening the dialog regarding domestic abuse, creating opportunities to build awareness and engage the community in this dialog and in providing the essential collaborative response necessary to keep families safe in times of crisis.
In 2014, as part of her “40 – 40 year goals”, Lauretta founded a group of community minded women who were seeking an opportunity to make a big impact and build awareness. The group established an event called Fashion Forward founded in the belief that women can help other women by using fashion as a tool to empower and build awareness.
In its fourth year, Fashion Forward provides significant financial support, public relations platform and community awareness necessary to sustain organizational growth for HomeFront.
Fashion Forward’s impact has benefited more than 3,000 women and girls in the Calgary community. The event continues to grow each year with the fourth annual Fashion Forward event recently held this June.
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